As a Search engine optimization (SEO) expert you must be aware of the phrase “User-friendly”. However, in the ever changing algorithm of Google and in order to fit in the list of best ranked websites in Google’s eyes, we must make our websites “Mobile-Friendly”. Google has not released any major updates in a while. It has now released quite a major update called “Mobilegeddon”.
Even though the new update will not affect the Desktop searches, many websites will get affected by this, as 40% of websites are not mobile friendly as estimated by market research. So the question is what can a website developer and SEO expert do together to avoid any forfeit that may occur for to website?
Show up Imperativeness!
Although google has rolled out its goalmouth of updates, it will take some time to get the updates completed. The Algorithm will make its valuation on a page-by-page basis, hence it will take a while to update all your website’s pages in Google’s pool. Website Development and SEO can sit together to start working on your website to make your pages mobile friendly as soon as possible. Google has made it easier for us by providing this testing tool, which can give you a clear idea how much mobile-friendly your website is and what the areas of improvement are. So prioritize your website and make the most important pages of your website mobile-friendly, advises Barry Schwartz, Search Engine Land Author.
Responsiveness is the double-edged sword!
According to an estimate, 60% of website users prefer searching on their mobile devices, hence it is imperative for us to design our websites to be as mobile friendly as we can. A website which can be seen equally-good on almost all the platforms such as Computer, Desktops, Tablets, Mobile Phones are seen performing much better in the Search Engine Page Result. Having a responsive website is a double edged sword as this will not only provide the information to the mobile and desktop users with ease but also give better ranking in the search engines.
Sidestep the common mistakes!
Similar to creating your website for the Desktop, you shall have to contemplate the best possible SEO (Search Engine optimization) method when creating mobile-friendly pages of your website. By checking in this tool you may know the errors provided by Google and start working on it. The error includes blocked javascipt, CSS and image files, app download interstitials and content that is invalid or not playing. Here’s the full list of recommendations made by Google.