It is said “not to judge a book by its cover”. But that doesn’t hold true while creating a web design for an eCommerce site. An innovative and attractive design is what primarily attracts users to such sites. Besides playing a key role in generating online sales and successful marketing, a good web design also makes products and services look more trustworthy for buy to its customers.
Be it launching a new eCommerce business or renovating an existing one, the following list of web designs is sure to offer enough inspiration.
In mobile designs some common and essential site elements could disturb users while they are not navigating. It is best to keep such elements of global navigation or product navigation bars hidden until they are needed by the user. These hidden menus, also called as hamburger menu, are often represented by an icon usually visible at the top left or right corner of the screen.
Responsive web design has become a requirement not just for mobile screens but for larger screens as well. Large screens offer big and better experiences for gaming mavericks as gaming consoles like Xbox are compatible with them. In fact gaming applications and eCommerce sites have witnessed a lot of its site traffic from devices with a resolution of almost 2000 pixels and more. This clearly indicates the rise in the usage of large screens designs.
There was a time when website owners opted for minimal graphics to speed up the loading of sites. However with the rising consumption of mobile devices and faster desktop connections this notion has changed for good. Responsive design techniques and adaptive images load large images quite quickly and efficiently. Such large images in home pages aid in online sales more than usual.
What delights users the most is a simple innovative design that not only exhibits easy functionality but is also entertaining. Think of a task within a web design that is not only easy to perform but offers a pleasurable experience that forces the user to repeat the action. This is what Micro UX design is all about.
Video Content and Background
Talking in the genre of content marketing there would be nothing catchier than videos. Marketing and eCommerce experts vouch over the fact that videos attract customers and help to sell more products. So to use videos on home pages, product pages, blogs and YouTube would be great idea to amplify eCommerce businesses.
When Google blended its classic design with innovative technologies what resulted was material design. It is a “visual language” that unites user experiences across all platforms with similar looks, conventions and interactions. A quote from its manifesto says, “The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.”
Nestled at the side or corner of a web design, a Ghost button does give a creepy look. However it attracts the user in a subtle way. They sport a recognisable shape and they look transparent. Bordered with a thin line and light content font in it, ghost buttons appeal designers who do not wish to clutter their web design with other navigational elements.
Need an image gallery or slideshow on every page with content in a pre-defined column layout? Then modular scrolling is the answer. Yes it is possible to scroll individual columns as well as whole pages. Websites based on this technique gives the user full control over every major design element throughout the theme.
A compatible web design that works well regardless of the device has become mandatory. Even today there are people who book holidays and perform banking transactions via desktop than other devices.
The above impressive web designs would make a website stand out the crowd and soar eCommerce businesses to new heights.
Title: Top eCommerce Website Design Trends For 2015
Description: Top ecommerce website design trends from the world in 2015. Get the best ecommerce services from Archwings.com.